Paid Ads
GreenScape Landscaping
How a landscaping company cut cost-per-lead by 38% by fixing the website before spending another dollar on ads.
-38%
Cost per lead
+62%
Lead-to-job rate
4.1x
ROAS in quarter
The Challenge
GreenScape was burning budget on Google Ads, but their old landing pages were slow and didn't build trust. Leads were coming in but not turning into jobs.
Our Approach
- 1
Built dedicated landing pages for each paid-ad service.
- 2
Optimized page speed and mobile experience first.
- 3
Added clear, single-focus calls-to-action on every page.
- 4
Set up call and form-fill tracking to measure true ROI.
Quick Facts
- Client
- GreenScape Landscaping
- Location
- Glasgow, Scotland
- Category
- Paid Ads
Tags
“We were paying for clicks that never converted. Once the site was fixed, every dollar of ad spend started working a lot harder.”
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